'Hyper-personalizing' the wealth management experience
For AdvisorStream, this builds on its client base in Canada, U.K, and U.S,, which accounts for 75% of its users. The company utilizes its machine learning and consumption profile ability to provide content direct from advisors to clients via their newsletters, blogs, websites and social media channels. The majority of advisors fully automate this service, using it to connect with clients, capture prospects and integrate new ones.
CEO Kevin Mulhern told WP: “None of other [content sharing] systems have gone out and said, ‘if you want highly credible content, you want it to be current and you want it to be relevant to each client, you need a lot of fact-checked editorial content’. There is only one place in the world, in our view, where you are going to get that – and that’s from journalists."
Content appears without a paywall and without adverts, with an advisor’s picture and his or her branding present, and with all the disclaimers their head office requires. Through monitoring what the client reads and engages with, AdvisorStream curates and drip feeds content from its publishers based on subject relevance, like estate planning, technology and care homes.
The partnership has added a new client portal to the service, what Envestnet refers to as a hyper-personalized wealth management experience. Mulhern said it’s the most enhanced portal out there and makes clients feel cared for and engaged.