How COVID-19 means opportunity for financial planning start-up

“The idea is that if you can speed up the experience with, in our case, even better quality planning, then you could actually open up the range of the people you can serve. An advisor doesn’t have to make $50,000 a year off a client for the amount of work you're doing to make sense.”

Arnold added that a client can even do it themselves and get a fantastic plan, with the advisor then able to support and advise that plan. For professionals who can’t do their usual networking – lunches and face-face meetings, for example – this is a purposeful way to connect. In addition, many clients right now want to know how the downturn has affected their retirement plans.

“Clients are also sitting at home, thinking, ‘I need a plan right now and I need to know if I’m on track for retirement’. They're calling their advisors and the advisor has maybe 300 clients and are used to having a call a day over the course of the year. How do you deal with that?

“We saw an opportunity where we could really add a lot of value. By opening it up to advisors and making it super easy and super cost efficient, they can send out a link to their clients, build a plan at home and then talk to them about it.”

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